Products of Change launches “game-changing” POC Industry Framework resource

Products of Change, Helena Mansell-Stopher

Products of Change has launched a new industry resource to help brand owners, manufacturers, licensing partners and agents create a clear-cut pathway towards sustainable development.

The result of a two-year cross-industry project, the POC Industry Framework features a step-by-step process and suggested timeline of incremental and impactful change to implement across operations.

Products of Change has launched the Framework in association with the Global Licensing Group, with help and insight from the Natural History Museum, LEGO, BBC Worldwide, Hasbro, Paramount, Art + Science, Golden Bear, George@Asda, and the POC Advisors team.

“Products of Change was created three years ago to support the sustainable transformation of the brand and licensing industry,” said Helena Mansell-Stopher, CEO and founder of Products of Change.

“Not only do we want to educate to inform change and share best practice but deliver the tools to enable change.

“The POC Industry Framework is the first resource of its kind for the industry, with many more in the pipeline to launch over the coming months and we are extremely proud to partner with both the License Global team and Licensing International to lead this industry transformation.”

Ella Haynes, event director at Global Licensing Group, added: “We are honoured to collaborate with Products of Change to help licensing make more positive impact on our planet.

“Our events bring the industry together in one place, and we aim to highlight the critical topic of sustainability through in-person connection. New frameworks will be a substantial resource to aid businesses to take actionable, measurable steps towards Net Zero, with the goal for real change in our market.”

The Industry Framework – produced by PowerStation Studios – is split into Parts One, Two, and Three offering businesses a step-by-step guide into first implementing the basic groundwork and initial processes to prepare themselves for a period of transition in Part One.

Part Two helps set goals and ambitions to hit across critical areas of business within a timeframe, from Waste Reduction, Packaging Design, and Product Design; to Material Selection, Supply Chain and Purchasing, and Facility Management.

Part Three offers suggested contractual language for brand owners and agents to start collecting and nudging sustainable behaviour across their partnership base.

“The Industry Framework, created by the wonderful Products of Change group, is a complete game-changer for the industry,” said Jade Snart, senior sustainability manager at George Clothing.

The Industry Framework is a complimentary resource now available via the Products of Change platform.

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