Spin Master launches Primal Hatch Jurassic World T. REX

Posted on 15th September 2025 By Billy Langsworthy

Spin Master, Doug Wadleigh

Spin Master has launched its Primal Hatch Jurassic World T. REX.

Developed in collaboration with Universal Products & Experiences, Primal Hatch lets kids hatch and raise their very own T. REX. Kids tap the egg to start the hatching process, then watch as the shell cracks open and the baby dinosaur emerges through a gooey membrane.

Once hatched, kids can play, train and interact with the T.REX. Each action shapes the dino’s personality, evolving into either ‘a fierce predator or a friendly companion’.

“The Primal Hatch Jurassic World T. REX offers an unforgettable experience that immerses kids in a new level of play,” said Doug Wadleigh, Spin Master’s President of Toys.

“From the intricately detailed egg and its remarkably lifelike hatching to the T. REX’s ability to respond to training, it captures the awe and wonder of dinosaurs.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Doug Wadleigh Spin Master

More Recent News

Moodbox, Kelli Schmitz

Asmodee’s Moodbox Games details debut slate of titles

“The goal with Moodbox Games is to create experiences that instantly bring energy, laughter, and connection to the table,” said Kelli Schmitz, Head of Moodbox Games.

Craft Buddy, Sonic, Gary Wadhwani, Gemma Daniels

Craft Buddy to launch Sonic the Hedgehog lines later this year

“Signing with SEGA for Sonic the Hedgehog is a landmark moment for Craft Buddy and an incredibly exciting step into the gaming category in 2026,” said Gary Wadhwani, Co-Founder of Craft Buddy.

Just Play, Elmo, Sunny Lauridsen, Gabriela Arenas

Just Play celebrates 30th anniversary of Tickle Me Elmo with Tickle Me Elmo Giggle Max

“We are amplifying the interaction, the size – and the laughs – with the new Tickle Me Elmo Giggle Max,” said Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play.

WiT

WiT welcomes new chairwoman and board members

“The power of WiT has always been its ability to spark genuine connection and to elevate the women shaping the toys, licensing, and entertainment industries.” said Deirdre Cross, Chairwoman Elect of the Board.

ZURU, Stu Mallarkey, Nick Mowbray

ZURU welcomes Stu Mallarkey as Executive Creative Director

“Bringing Stu in is a clear signal of how serious we are about becoming one of the great brand-building companies of our generation,” said Nick Mowbray, Co-Founder of ZURU.

LEGO, KPop, Wes Talbott

LEGO debuts first KPop Demon Hunters set

“We knew exactly what look and feel we wanted for the model,” said Wes Talbott, Senior Design Master in the LEGO Group.

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.