TOMY acquires Fat Brain Toys

TOMY International, the subsidiary of TOMY responsible for North America, South America, Europe and Australia, has acquired Fat Brain Toys.

Fat Brain, located in Elkhorn, Nebraska, is a privately-held developer, marketer and seller of innovative, quality children’s toys, games and gifts.

“We are delighted to welcome Fat Brain to the TOMY family,” said Pete Henseler, president of TOMY.

“The Fat Brain team has done a fantastic job of developing wonderful toys and games that fit with the TOMY mission to “Make the World Smile.” Since its launch as a direct-to-consumer brand over 17 years ago, Fat Brain has continued to grow by staying focused on developing and selling innovative children toy and game products through a multi-channel distribution network, while always keeping consumers at the centre of everything they do.

“We look forward to working with the team at Fat Brain to continue to bring even more great Fat Brain-branded products to families around the world.”

Mark Carson, President and co-founder of Fat Brain Toys added: “It’s truly gratifying to join forces with TOMY and its nearly 100-year heritage of toy innovation.

“We can’t wait to welcome a new wave of families to our unique toys and ‘Smarter Way to Play’.”

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.