Visitor registration opens for Brand Licensing Europe 2024

Brand Licensing Europe

Visitor registration is now open for Brand Licensing Europe 2024.

This year’s event tales place from September 24th to 26th at ExCeL London, and marks the show’s 25th anniversary.

European brand licensing professionals – including retailers, manufacturers, brand owners, agents, service providers, marketers and designers – are invited to secure their free pass to the three-day event now at

176 exhibitors are now confirmed, including 14 first timers:
• London Zoo, a ZSL Conservation Zoo
• The Royal Pavilion at Brighton
• 24h Le Mans
• The British Museum
• Animaj
• El Ocho
• Two Daughters Entertainment Ltd
• Merchantwise Group
• Middle Mouse
• Marubeni International
• Chocolate Rain
• Dongguan Jiahong Commodity Manufacturing
• Unicast

Returning exhibitors include Paramount, Crunchyroll, The Smurfs, Natural History Museum, Pokémon, Van Gogh Museum, Paul Frank, Tour de France, UEFA Club Competitions, Penguin Random House, Real Madrid CF, Le Petit Prince, Capcom, Walker Books, V&A (Victoria and Albert Museum), Moonbug Entertainment, Hasbro, SEGA, Rebellion, BANDAI NAMCO, Mercis BV (with Miffy), Imperial War Museums, RSPB, Acamar Films, BBC Studios, Manchester City FC, Yale University and more.

“This is a huge year for BLE,” said BLE event director Ella Haynes.

“We are celebrating our 25th birthday and have got lots of exciting plans in the pipeline to thank everyone who has supported the show over the last quarter century. It’s been an amazing journey, and we feel honoured to have spent 25 years as the biggest meeting date in the European brand licensing calendar, helping thousands upon thousands of European retailers and manufacturers to discover brands to partner with and create much-loved, best-selling consumer products.

“We’re also following in the footsteps of an amazing show last year, which attracted record retailer numbers and a 28 per cent increase in both total visitors and attendees from France, Germany, Italy and Spain – numbers we’re hoping to grow for 2024 to further cement our position as THE European brand licensing event.”

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