Character team to take on mammoth cycling challenges for The Toy Trust

The Character Team are on their bikes again in support of the Toy Trust.
Their challenge this year is a 50 mile cycle up, over and through the Chiltern Hills near Marlow.
The team is led by Jon Diver, fuelled by Jerry Healy, navigated by Jon Elliott, entertained by Kevin Belcher and Carl Jones, powered by David Ragg, delayed by punctures by Marc Pollard and joined by Jeff Taylor and Matt Smith (Azure Media), Hannah Mungo (Universal) and Stefanie Moore (Moose).
And if 50 miles round the Chilterns wasn’t enough, the team is also doing 50kms round London, through the night, on the same day!
Show your support by donating to the team’s JustGiving page at: www.justgiving.com/fundraising/CHARACTERCYCLE2018
More Recent News
Hasbro partners with Nintendo for Legend of Zelda toys
“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro.
Vietnamese game design contest – Road to Essen – returns for its second edition
The winner will receive full sponsorship to showcase their game at SPIEL Essen 2027 in Germany.
First UK Gundam store opens in London
“The opening of our permanent Gundam Base Store in the UK represents the strength and heritage of the Gundam brand, as well as the wider growth of anime as a whole,” said Kazu Kojima, Commercial Director at Bandai Toy & Hobby UK.
LEGO and Paramount debut LEGO Icons SpongeBob SquarePants: Bikini Bottom building set
The 1,794 piece set includes Bikini Bottom’s most recognisable landmarks.
Jones Soda Co. celebrates 30th anniversary with latest Crayola collaboration
“This collaboration represents the type of authentic partnership we believe can create meaningful brand momentum,” said Scott Harvey, Chief Executive Officer of Jones Soda Co.
Olivia DeLorenzo joins Inventor Relations team at Mattel
Olivia will be working across Games and Fisher-Price/Preschool products.
Popular Articles

DSTLRY launches card game based on its award-winning Somna comic

Wow! Stuff to launch Fuggler Puppetronics in 2026

MinaLima readies Harry Potter board game, Defenders of Hogwarts

Zuru's Starbox collectibles brings together "elevated design, strong storytelling and trend-led play patterns"

Hasbro launches adult-focused Blooms by Play-Doh range
Upcoming Events
-
- 30th January 2026
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 19th - 21st May 2026
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 23rd - 25th June 2026
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 23rd, 2026
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 24th, 2026
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 25th, 2026
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 6th - 8th October 2026
- Excel London
Brand Licensing Europe