LEGO stabilises with 4% global growth in 2018

LEGO global growth
2018 was a year of stabilisation and modest growth for LEGO Group, as the firm saw revenue for the full year increase 4% to DKK 36.4 billion, compared with DKK 35 billion in 2017.

In most markets, revenue grew low single-digits, but in China LEGO enjoyed strong double-digit growth.

“Our team has demonstrated the power of global collaboration, creative thinking, and resilience and has put the LEGO Group back on a path to sustainable growth,” said Niels B. Christiansen, CEO at the LEGO Group.

The top selling themes in 2018 were LEGO City, LEGO Technic, LEGO Star Wars, LEGO Friends and LEGO Ninjago. LEGO Harry Potter, LEGO Jurassic World and LEGO Creator also performed strongly.

The firm’s financials also reported that new product launches accounted for approximately 60% of the LEGO’s sales to consumers, and more than 250 designers from over 40 different countries made up the creative core of product development within the company.

Looking ahead, LEGO expects that revenue will grow single digits in 2019 due to a focus on product innovation and expansion in established and emerging markets, such as China.

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