Posted on 27th August 2024
By Billy Langsworthy
Moose Toys is launching a new line of magnetic building play-sets called Tile Town.
Tile Town kicks off with licensed sets centred around Bluey and Jurassic World. These will launch in October alongside Pet Clinic and Fire Station themes, with more to follow.
“We’re adding the Moose wow to the building playset category” said John Coyne, Chief Brand Officer at Moose Toys.
“We took a new approach to the category with magnetic tiles that can be used to build recognisable playsets that have incredibly unique play features and characters for kids to interact with. It’s all about the simplicity of ‘click, build, play.’”
Tile Town features magnetic “action tiles” and figures. When the special magnetic figures are played on an action tile, it activates movements such as blasting a water cannon, opening doors, dancing and other theme-specific actions.
More Recent News
Azurite Sea sees characters from Disney’s Big Hero 6 join Disney Locana for the first time.
“The Netflix Gift Box is not just a product; it’s an experience that brings the most beloved stories into the homes of fans,” said Ryan Kravontka, Head of Global Marketing at YuMe Toys.
“This is our largest deal with Ty to date, underscoring the immense appeal of the hit TV series Bluey and its heartwarming characters,” said Julie Kekwick, Head of Licensing for BBC Studios UK & EMEA.
“We wanted Sausage Roll to be as fun and light-hearted as the LadBaby brand itself, creating a game that would bring families together for a lot of laughs,” said Matt Edmondson, Co-Founder of Format Games.
“This partnership aims to inspire creativity and inclusivity,” said Pharrell.
“Not only does our work with Hasbro allow us to honour D&D’s 50-year history, but it also underscores our shared values of creating savoured moments and forging lasting friendships,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company.