The game will be available in a raft of new territories, including Spain, Mexico and Norway.

“We are dedicating 2024 to Brands in Play, a theme that will run as an undercurrent across BLE and Licensing Expo to spotlight the incredible innovations in play,” said Anna Clarke, SVP of Licensing at Informa Markets.

“What excites us so much about Melissa & Doug is the power of their brand, their deep knowledge in developmental play and their passion for creativity, imagination and sustainability,” said Max Rangel, Spin Master’s Global President and CEO.

Toikido CEO and Founder Darran Garnham discusses the origins of Piñata Smashlings ­– and why he wants it to become the Fortnite for under 12s.

“By leveraging global data and insights, we’re poised to craft client campaigns that not only entertain but also enrich the lives of young consumers,” said KidINC’s Cara Davies.

“We are excited to bring two iconic brands together that kids and parents love,” said Isaac Larian, Founder and CEO at MGA Entertainment.

The range includes the ‘More Than Meets the Eye’ ankle boot, which boasts a removable jet wing on the side of the shoe.

“The licensing of toys is keeping the sector in great shape as we move into the all-important Q4 holiday period,” said Melissa Symonds, UK Toys Director for Circana.

“We are very honoured to be working with Hot Wheels to create a co-branded collection that is cool, relevant and that fans will love,” said Matt Peters, MD of Sidemen Clothing.

“With the return of the global format to the UK market, these games will give people of all ages the opportunity to experience the excitement of the iconic game show at-home or on the move,” said Alice Bernardi, Director of International Brand Licensing at Banijay Brands.