“Demand for Squishmallows is not slowing down, so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.

“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

There will be no show in 2024, followed by a March show in New York in 2025. Then Toy Fair will move to a new January slot in New Orleans for 2026, 2027 and 2028.

The new game contains a raft of dad jokes written and collected by University Games President, Bob Moog.

Three industry stalwarts launch 7pips: Scott Dean, Amanda Birkinshaw and Rich Heayes explain why…

“We look forward to displaying a whole range of eye-catching objects – some familiar, but many never seen before – to showcase the evolution of design across the decades of Barbie’s world,” said Design Museum CEO Tim Marlow.

“We noticed this viral craft trend taking off and we knew it was the perfect extension of our popular craft product offering,” said Creative Kids Partner and Chief Marketing Officer Daniel DeLapa.

I.D.I.O.T. Award winner James R. Becker remembered in conversation with his son, Jonathan

“On the cusp of the premiere of our second, super-powered film, the universal love for our pups is stronger than ever,” said Jennifer Dodge, Spin Master Entertainment’s President.

Jonathan Becker, of Anjar & Becker Associates, talks all things Wham-O as the company turns 75.