Bladez Toyz’s George Leeson on designing creative kits for brands like Hot Wheels, Minecraft and Harry Potter

Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.

Nominations now open for Mojo Nation 100: 2024 Edition

The Mojo Nation 100 celebrates figures working in toy and game design, invention and product development that have done great work over the past 12 months.

Kill WILL: Writer Deej Johnson on removing a four-letter word that kills rules

Why ridding your writing of the word ‘WILL’ helps rules and marketing sound more lively…

Anatomy of a Sell Sheet: A Deep Dive… What is it? Why use it? Who needs it?

Deej Johnson explores the who, what, where, when and why of this divisive sales tool.

YuMe Toys debuts latest Stranger Things collections

New collection is “testament to our commitment to delivering on-trend exceptional merchandise for Stranger Things enthusiasts,” said YuMe’s Gurdeep Bains.

Mattel’s Pictionary Sketchbook line debuts with Jake Parker collaboration

Sketchbook works just like traditional Pictionary but instead of sketching clues from scratch, players use Jake Parker’s artwork as a springboard, doodling over his drawings.

“We can relate to each other like nobody else can”: GameBird’s Mary Ellroy on the camaraderie of the inventor community

Inventor and agent Mary Ellroy talks ideation, relationships and why she invents with retail buyers in mind.

Stephanie Griggs launches new creative studio, Studio Griggs

“After a truly incredible eight-year journey at the Roald Dahl Story Company, it feels like the right time for a new adventure,” said Griggs.

“We need nuggets of ideas – and you have to mine for them!”: ThinkFun’s Josh West discusses his approach to inventor relations

Josh West – Head of Product Design and Inventor Relations at ThinkFun – on inventors, creativity and the company’s most underrated products.

HABA eyes ‘complete new start’ as it files for bankruptcy

HABA has filed an application for insolvency under self-administration at the Coburg district court.

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