Vincent Imaoka – Chief of Business Development and Licensing, Americas, Global Business Division at SEGA Toys – on trends, innovation and the Japanese inventor scene.

“From the moment I saw The Game Catchers artwork, I was hooked,” said Lightbulb Licensing MD and Founder, Susan Bolsover.

The party game sees players sing the songs, quoting famous one-liners and take part in some of the famous call backs from the live shows.

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

Alex Murty – International Growth Manager at Joking Hazard ­– discusses how they found Sosig and why it’s such a key launch for the firm.

“We are thrilled to bring existing fans a new way to enjoy the games they love,” said Ness Jack, Licensing Manager at Asmodee Entertainment.

In this free DLC, players use NERF blasters to target Minecraft mobs in different arenas.

“Our team has worked tirelessly to create an immersive experience that captures the essence of Monopoly and transports guests into a magical world of excitement and imagination,” said Mark Connolly, General Manager of Monopoly Dreams.

The duo at Barry & Jason Games and Entertainment discuss the origins of their new party game and how they approach creating experiences to make you laugh.

“We are diversifying our offer to add value to every retail channel,” said Joeri Hoste, General Manager for International at Exploding Kittens.