“I don’t know many people who aren’t fans!”: Ally Simpson – Senior Manager at Hasbro Games – on bringing KPop Demon Hunters to Monopoly Deal
Hasbro kicked off its KPop Demon Hunters slate with a special edition of Monopoly Deal. We sit down with Ally Simpson – Senior Manager at Hasbro Games – to discuss its development.
“It’s exciting to see the eagerness from partners around the world”: Netflix’s Alpana Virani on the powerful appeal of KPop Demon Hunters
As KPop Demon Hunters makes its move into toys, Alpana Virani – who runs Netflix’s global hardlines business – discusses the phenomenon.
“Speed to market is critical for a phenomenon like this”: Funko’s Karen Athill on acting fast with KPop Demon Hunters
“Demand signals were instant and clear”: In conversation with Karen Athill – Vice President, Sales, G5 and Amazon at Funko.
Hasbro teams with Legendary Entertainment for Street Fighter movie toys
“Returning to Street Fighter is more than a collaboration – it’s a homecoming rooted in one of the most influential video games of all time,” said Tim Kilpin, President of Toy, Licensing and Entertainment at Hasbro.
Doug Wadleigh – President of Spin Master’s Toy Creative Centre – talks Jellykins, Primal Hatch and the company’s New Brand Group
“Today’s kids expect more and we are pushing ourselves to think differently about toy design and interaction”: In conversation with Spin Master’s Doug Wadleigh.
Playmobil brings interactive audio to its playsets with Playmobil hi!
Playmobil hi! provides impulses, creates depth and new experiences — while always putting the child and free play at the centre,” said Bahri Kurter, Playmobil Executive Board Member.
Dream Teams
David Blanchard – Director of Party & Family Games at The Op Games – looks at why engaging with inventors beyond the licensing moment can really pay off.
Sergio Anna, Head of Product at Craft Buddy, talks Buddies, sticker albums, pin badges – and what’s next
“Pin badges was a bold idea. Is it jewellery? Is it a toy? Is it collectible?” In conversation with Sergio Anna of Craft Buddy.
VR Distribution brings ‘Cocktails & Cards’ to London’s 100 Queen’s Gate Hotel
‘Cocktails & Cards’ pairs themed cocktails with a range of party games for ‘a playful night out in a sophisticated setting’.
Mattel debuts Masters of the Universe Chronicles range
The Chronicles range delivers ‘movie-accurate designs, collector-level detail, premium packaging and the dynamic articulation that adult fans and collector’s demand’.







