“I don’t know many people who aren’t fans!”: Ally Simpson – Senior Manager at Hasbro Games – on bringing KPop Demon Hunters to Monopoly Deal

Hasbro kicked off its KPop Demon Hunters slate with a special edition of Monopoly Deal. We sit down with Ally Simpson – Senior Manager at Hasbro Games – to discuss its development.

“It’s exciting to see the eagerness from partners around the world”: Netflix’s Alpana Virani on the powerful appeal of KPop Demon Hunters

As KPop Demon Hunters makes its move into toys, Alpana Virani – who runs Netflix’s global hardlines business – discusses the phenomenon.

“Speed to market is critical for a phenomenon like this”: Funko’s Karen Athill on acting fast with KPop Demon Hunters

“Demand signals were instant and clear”: In conversation with Karen Athill – Vice President, Sales, G5 and Amazon at Funko.

Hasbro teams with Legendary Entertainment for Street Fighter movie toys

“Returning to Street Fighter is more than a collaboration – it’s a homecoming rooted in one of the most influential video games of all time,” said Tim Kilpin, President of Toy, Licensing and Entertainment at Hasbro.

Doug Wadleigh – President of Spin Master’s Toy Creative Centre – talks Jellykins, Primal Hatch and the company’s New Brand Group

“Today’s kids expect more and we are pushing ourselves to think differently about toy design and interaction”: In conversation with Spin Master’s Doug Wadleigh.

Playmobil brings interactive audio to its playsets with Playmobil hi!

Playmobil hi! provides impulses, creates depth and new experiences — while always putting the child and free play at the centre,” said Bahri Kurter, Playmobil Executive Board Member.

Dream Teams

David Blanchard – Director of Party & Family Games at The Op Games – looks at why engaging with inventors beyond the licensing moment can really pay off.

Sergio Anna, Head of Product at Craft Buddy, talks Buddies, sticker albums, pin badges – and what’s next

“Pin badges was a bold idea. Is it jewellery? Is it a toy? Is it collectible?” In conversation with Sergio Anna of Craft Buddy.

VR Distribution brings ‘Cocktails & Cards’ to London’s 100 Queen’s Gate Hotel

‘Cocktails & Cards’ pairs themed cocktails with a range of party games for ‘a playful night out in a sophisticated setting’.

Mattel debuts Masters of the Universe Chronicles range

The Chronicles range delivers ‘movie-accurate designs, collector-level detail, premium packaging and the dynamic articulation that adult fans and collector’s demand’.

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