“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel.

“We imagined what Barbie’s self-care routine would look like and created this range – meant to be used and loved by all,” said Melody Morton, Creative Concepts Director at Lush Cosmetics.

The doll – designed by Mattel’s Javier Meabe – comes in a bright pink dress with puffy sleeves and green snakeskin boots.

Dixit: MNK boasts 84 new cards featuring fragments of artwork from the Museum’s collection.

Hitster inventor Marcus Carleson and Jumbo’s Group Brand Manager for Games, Ferran Codina, discuss the appeal of the music-based, tech-infused party game.

Fraser Paterson, VP – Head of Design & Development at Moose Toys, discusses keeping open-ended play at the heart of the firm’s Bluey range.

James Vaughan, Head of Game Development & Inventor Relations at Big Potato Games, gives us the lowdown on his collaboration with educator Jack Andrews on the Big Inventor Challenge.

As kids pump the foot pump, the box grows and the sides bulge until the Biggies plush explodes out of the packaging.

“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” said Bratz Creative Director Jasmin Larian.

“Barbie You Can Be Anything: The Experience will serve as another example of Barbie’s commitment to inspiring the limitless potential in us all,” said Julie Freeland, Senior Director of Location Based Entertainment at Mattel.