Fat Brain Toys’ Adam Hocherman on the role in-house development teams play in evolving inventor items

Adam Hocherman – SVP Product Design & Innovation at Fat Brain Toys – discusses some of the firm’s recent inventor launches, including Make That Most Magnificent Thing, Ultimate Treehouse and Air Toobz.

As TinkerTini turns five, founder Trina McFarland discusses one thing that matters above all else

TinkerTini’s Trina McFarland on evolving, rebranding and doing things for the right reasons

WS Game Company celebrates 100 years of Hasbro with limited edition Monopoly game

“The Monopoly: Hasbro 100th Anniversary Edition is truly a love letter to our fans – see if you can count all 90 brands on the board!” said Adam Biehl, Senior Vice President & General Manager of Hasbro Gaming.

Super Impulse debuts latest wave of Poptaters collectibles

“Poptaters is the perfect storm of fun and funny,” said Alan Dorfman, top fry cook at Super Impulse.

“Creativity and innovation” on the agenda as PlayMonster and Hasbro continue Spirograph partnership

“We are excited to keep infusing fresh creativity and innovation into the Spirograph brand and its exciting lineup of new products,” said Wendy Hartling, Director Global Brands at PlayMonster.

HarperCollins, Bentex and Centric among first Magic Mixies licensees in US and Canada

“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.

Gap debuts limited edition Barbie collection

Included in the collection are a denim skirt and jacket, a striped shirt, a dress, cap and ‘KEN’ t-shirt.

WildBrain CPLG eyes toy partners for Supercell’s Clash of Clans

“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.

Dynamo and Making Things join forces to develop original IP

“Having worked for and with Fi on a host of different projects over the last 10 years, we are so excited to be doing it again in a more truly collaborative way,” said Dynamo MD Steve Richards.

Encanto gets the tonies treatment

The Encanto Tonie launched in the US a few weeks ago and immediately became a best-seller

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