Path Entertainment and Hasbro ready Clue Lifesized immersive experience.

Following the success of its Monopoly Lifesized attraction, The Path Entertainment Group is extending its licensing deal with Hasbro to cover a new Clue experience called Clue Lifesized.

“Monopoly Lifesized has enjoyed two very successful years in London already, showcasing the power of the brand with the creative thinking at Path Entertainment – and has gone on to be successfully sub-licensed in the KSA, as we continue to rollout the experience internationally,” said David Hutchinson, CEO of The Path Entertainment Group.

“From the start of our relationship with Hasbro we’ve always felt CLUE was a natural IP for us to explore – it’s innately theatrical and combined with its nostalgic family favourite mystery origins – it’s the perfect brand for our team to play with and create a new thrilling, location-based entertainment concept. We’re very excited to bring this to life in an ambitious new lifesized concept.”

Matt Proulx, Vice President of Global Experiences, Partnerships and Music at Hasbro, added: “At Hasbro, our goal is to provide gaming experiences that are fun to play, fun to watch and fun to share for fans of all ages. In joining forces with Path Entertainment, we’re able to deliver on this and more with innovative and immersive versions of fan-favourite games.

“Fan response has been overwhelming for Monopoly Lifesized, so it was a no-brainer to reimagine another iconic Hasbro Gaming property as a large as life experience with Clue Lifesized. Coming off the heels of this year’s refreshed Clue board game release and just in time for the brand’s 75th anniversary in 2024, fans will be able to put their investigative skills to the test as they sleuth to uncover answers to the game’s famous questions – Who, Where and with What.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.