Posted on 18th March 2024
By Billy Langsworthy

Industry figures hope to put their biggest pet peeves in Room 101 at this year’s Play Creators Conference.
Taking part this year are:
- Alpesh Patel, VP of Global Toy Design, TOMY
- Lauren Geach, Senior Concept Designer, Moose Toys
- Erik Quam, VP of New Product and Business Development, SMART Toys and Games
All three will try to convince the host – Mojo Nation writer Deej Johnson – that their industry pet hate deserves consigning to Room 101… Never to see the light of day again!
This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 26th.
To book your ticket, head to: https://playcreatorsconference.co.uk/product/play-creators-conference-ticket/
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More Recent Play Creators Festival
A celebration of the industry’s design and inventor talent, among the winners this year are Seven Towns, The Op Games’ Tony Serebriany and Smart Toys and Games.
The session will see Reemsborko, Pophouse Entertainment, Two Daughters Entertainment, Licensing Link, Great Ormond Street Hospital and Pop Paper City detail opportunities around their brands to a room of toy and game companies and inventors.
The session will explore the considerations that come into play when creating for kidults – and whether it’s an area that inventors should be focusing on.
The panel will be chaired by Hasbro’s Naomi Brugnatelli and feature DesignbyTouch’s Paul Boucher, inventor Danielle Reynolds and The Op Games’ Tony Serebriany.
“We are excited to be part of this year’s Play Creators Festival and to support such a dynamic and inspiring event,” said Chicco’s Andrea Grassi.
“We can’t wait to reconnect with our amazing community of innovative, creative inventors – and we’re just as eager to meet some new faces!” said Joseph Moll, VP of Design, Innovation and Inventor Relations at Crayola.