Interviews

“I would challenge Hollywood to come up with a better script!”: Inventor Michael Bergmann and Mike Scheffki, VP of Marketing at MAGNA-TILES, talk us through the origin story behind Rail Racers.

“The most important advice is to have an exit plan”: Chris Isitt on what toycos should consider when looking at licenses.

As Spirograph turns 60, we meet the inventor’s son… And learn how his father’s cogs turned!

Shelby Bowman – Senior Product Development Manager for Global Licensing at Hasbro – discusses collaborating with Basic Fun! on new lines for beloved IP.

Kaiser Ramos – Associate Product Development Manager in licensing at Hasbro – talks us through recent collaborations with Just Play and The Loyal Subjects.

Jeehyun Kim – Associate Product Development Manager in licensing at Hasbro – talks us through recent highlights for the two beloved brands.

Meet Bill Ledger… The illustrator behind Snack-O-Saurus Rex, Pigs on Trampolines and more!

Mattel’s Craig Callum discusses development of the Mattel Brick Shop Hot Wheels sets – and why his own car choices fuel his creativity.

Philip E. Orbanes reveals the secret role of Monopoly in helping prisoners escape during World War II…

Bex Coster talks us through the creation of Positive Potato and recent brand extensions with PMS.