MGA scoops Toy of the Year award for L.O.L Surprise

MGA Entertainment, LEGO and Spin Master were among the winners at this year’s Toy of the Year awards, which took place at the Ziegfeld Ballroom in New York City.

L.O.L. Surprise! by MGA Entertainment received the Toy of the Year award, while TeeTurtle’s Unstable Unicorns won the People’s Choice award for gaining the most votes from consumers.

TOTY awards were handed out in 17 categories and given to the following:

· Action Figure of the Year: Mattel Jurassic World Dinosaur Action Figures by Mattel
· Collectible of the Year: LEGO Harry Potter and Fantastic Beasts Minifigure Series by LEGO
· Construction Toy of the Year: LEGO Harry Potter Great Hall by LEGO
· Creative Toy of the Year: Cool Maker KumiKreator by Spin Master
· Doll of the Year: L.O.L. Surprise! Eye Spy Under Wraps by MGA Entertainment
· Game of the Year: Disney Villainous by Wonder Forge by Ravensburger
· Infant/Toddler Toy of the Year: Fisher-Price Laugh & Learn Smart Learning Home by Mattel
· Innovative Toy of the Year: Botley the Coding Robot Activity Set by Learning Resources
· License of the Year: L.O.L. Surprise! by MGA Entertainment
· Outdoor Toy of the Year: Glove-A-Bubbles by Zing
· Playset Toy of the Year (tie): LEGO Creator Expert Roller Coaster by LEGO and L.O.L. Surprise! House by MGA Entertainment
· Plush of the Year (tie): Scruff-A-Luvs by Moose Toys and Star Wars Ultimate Co-Pilot Chewie by Hasbro
· Preschool Toy of the Year: Fisher-Price Think & Learn Rocktopus by Mattel
· Rookie of the Year: Ollyball – The Ultimate Indoor Play Ball! by VICTURY Sports
· Specialty Toy of the Year: LEGO Harry Potter Hogwarts Castle by LEGO
· Tech Toy of the Year: Arcade1Up by Tastemakers
· Vehicle of the Year: PAW Patrol Ultimate Rescue Fire Truck by Spin Master & Nickelodeon

During the ceremony, Brian Goldner, chairman and CEO, Hasbro, Inc., the late Stan Lee, former editor-in-chief, publisher, and chairman of Marvel Comics, and the late Joe Mendelsohn, former president of Kenner Products, were inducted into the esteemed Toy Industry Hall of Fame.

“On the eve of Toy Fair New York, a sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together,” said Steve Pasierb, president and CEO of The Toy Association.

“Honouring the contributions of Brian Goldner, Stan Lee, and Joe Mendelsohn, together with a remarkable line up of TOTY finalists, is testament to the innovation, passion, and talent seen across the toy community.  It’s certain to be a spectacular night of celebration and remembrance.”

Proceeds from the awards program and event supported The Toy Foundation’s charitable work to bring toys to millions of children in need.

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.